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Types of digital marketing

There are the types of Digital Marketing as given below:-

Search engine optimization

Search Engine Optimization, a website has to top it’s rank by bringing maximum
traffic in the search engine. It helps people find answers to their queries online.
Whether, it is recipes for food, hospitals for treatment, schools for children, nearby
jobs etc. it all becomes easy to search.

To handle all of this, a huge network of website works on the algorithm which
shows the result according to the searches query.

It’s main aim is to rank the first page of google for search terms that mean
the most to it’s target audience.

Content marketing

Content Marketing is marketing whose job is to attract an audience by creating
and sharing relevant articles, videos, podcasts, and other social media and keep
them attached.
Maintaining relationships with existing customers is worthwhile with the
consistent use of content marketing. In simple words, you can have direct
contacts with your customers.

If seen, content marketing is more suitable than traditional marketing because
with it’s help it is easy to interact with customers without any hassle.
The main purpose of content marketing is to provide genuine, entertaining and
engaging content to customers and to attract attention towards their company
or brand.

In this real work starts after creating our content. After writing content, we can
attract customer’s based on the content we have written.
It is entirely based on the way content is shared and received. If content
marketing is seen in digital marketing, then it will be considered as important
focal point. Here are the types of Content Marketing:-

• Blog
• Case Studies
• E-books
• Podcasts
• GIP/Memes
• Infographics
• Video Marketing

Social media marketing

Social Media Marketing involves connecting with your audience through
social media and tells about it’s services and products through social
platforms. With the help of this, they bring traffic to their business and
this process is called social media marketing.

With the help of this, companies can post new attractive content on their
profile and can connect with their followers and talk to them and also
take their opinions.
Through this, different types of products and services are advertised
so that it brings maximum traffic.

In today’s time, the person of every age group runs on social
media and keeping in mind the same ae group, the companies
make their marketing strategy to target it’s audience. It proves
to be beneficial at a much lower cost than traditional marketing.

It is easy to generate leads, to change your strategy by learning from rival
companies strategy, making direct contacts with customers, is a cheaper
source of promotion etc.
Some social platforms are Facebook, Instagram, Twitter, Pinterest etc.

Pay-per-click marketing

PPC are that part of digital marketing in which clicks are paid to do
any marketing. In simple words, where for marketing, the payment that has to be made
to advertisers to run ads to bring paid traffic to their websites is called PPC.

In today’s time people are shifting from offline to digital marketing, whether it is
smallest or the biggest companies, everyone takes the support of digital marketing to bring
traffic to their business.

There is an expense in PPC but is is less as compared to traditional marketing.
You can get the best results with the least amount of money.

This marketing is such a marketing that there is no effect of changing the
Google Algorithm, once the budget is set, the ads works accordingly.

Affiliate marketing

Affiliate Marketing is one such a business platform that a large number of
companies sell their products as on commission, if you sell their products, you
will earn commission on the basis of each sell products.

It is good source of online business marketing. With the help of this, companies
get profit by selling more products in the least time.

In this, you are not given the responsibility of reaching the product to the
customer, only you have to persuade him to buy it.

To do affiliate marketing, you have to create your affiliate account on the
e-commerce website or the website that sells the product, then after getting some products
from the same website, they have to be sold, then according to each product sold, you get
a commission.

Email marketing

E-mail marketing is to communicate your company’s service or product through
e-mail and through this medium to engage your customers, it is called e-mail
marketing.
It is beneficial that you don’t need to post any message again and again, we can
add more and more customers and we can work with easy methods.

For this, the first customers need real e-mail, so that if the company launches
a new its information is easily accessible to the customers through e-mail.
The cost is also less in this and the results are very good, this is the best way
to bring traffic to the website. Through this, you can interact directly with the
customers and enhance the relationship with them so that their trust can increase.

Mobile marketing